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5 tips for success

Know your Audience and Get Their Attention! This is the fundamental principle for success in any form of communication. Who are you marketing to? Make some specific notes like working mothers, sales representatives, college graduates, etc. Visualize them when you plan your communication strategy. Now that you have a very specific audience in mind, think about what they want, what they need and how do they like to be communicated to. You can only grab their attention if what you say is something they want to hear. One important thing you need to keep in mind is to TALK to them. Avoid narratives. They are boring... 

Think about how you’ve made your buying decisions. What motivates you to make that decision to buy? Most of the time, people don’t apply logic when they make their decision but tend to be guided by their emotions. This is what you need to bank on and market to their emotions.

When we speak of emotions, it usually gravitates to “what will I gain if I get this?” and “what do I lose if I don’t get this?”

Strategize your opening gambit. Play on the conflict. Now, what would grab their attention? Your opening statement.

“How to improve your presentation skills?”

“Add power to your presentation in 5 easy steps”

Which of the above two titles would motivate you more and why?

The title that would attract you is the one that addresses your problem. How do you know which one attracts your potential market? This is why it’s essential to study and KNOW your target audience. Read more at www.powerpointtemplatesource.com/tutorials